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New Branding and Website for Arbour Landscape Solutions

24/02/2021 - News

Arbour Landscape Solutions launches new Corporate Identity and upgrades ecommerce website.

The leading landscape materials supplier Arbour Landscape Solutions launches their new corporate identity and enhanced website today. (9th March 2021)

Taking this step towards an evolved brand to further express the full scope of the Arbour Landscape Solutions service, we approached Abi Fawcus of Byabi to carry out the design and UX and UI design for the refreshed ecommerce website.

‘The time had come for us to cohesively communicate our service offer – future-proofing our business for further development in the landscape procurement and supply industry. Part of our brand DNA is our role in bringing the best service to the landscaping industry to enable professional project delivery’.  Richard Bickler – Managing Director.

We commenced with an in-depth brand strategy workshop conducted via zoom due to the pandemic then Byabi started sketching ideas around the 2 core aspects of the initial logo; circle and leaf. Working through an iterative sketch process from original to concept.

On presentation of these worked up concepts, we selected, developed and looked at how the sub brands would sit within that concept.

The evolved family of logos; umbrella brand and 3 sub brands needed to be recognisable to loyal customers, whilst representing the growth of the business to a professional, trade only, one stop-shop of landscaping products. 

The final logo used a modernised version of the leaf evoking the original brand, with the addition of a supporting structure representing the level of service and customer support. The crossover of the structure suggesting the inclusion of hard landscaping and finally the colour evolved from the original and segmented to represent the different categories of products.

The sub brands are in place to assist and support the landscaping industry with their product selection process, with provenance at the heart of the Eco Range and the UK Made Range to enable landscapers to choose from collections which meet their customer requirements, mitigating carbon footprint and damage to the planet.  Our Bespoke Range includes the expansive service offer delivered by Arbour Landscape Solutions to source landscaping materials for unique gardens.

‘We are extremely excited about the launch of this new brand and the streamlined website to further support our customers with quick, easy and considered landscape product selection and will endeavour to deliver the exceptional customer service we are known for.’ Richard Bickler - Managing Director