Social Media Post Ideas For Landscapers And Garden Designers

Promoting Your Business in 2023 - What To Post On Social Media

With worrisome rates of inflation and the threat of climate change looming over us, we shouldn’t be surprised to see some changes in consumer behaviour in 2023.  Landscapers and garden designers may find themselves working a wee bit harder to win work. 

It’s a well known fact that people buy from people. So in 2023 it will be more important than ever to let potential customers know as much about you as you dare reveal. Tell them about your ethics, your work, what makes you tick and why you are a best match for their upcoming projects. 
Sell them the dream with pictures of beautiful gardens, stunning workmanship and inspirational ideas for their outdoor spaces. Help them to feel as though they know your company, even before they’ve made that initial enquiry.

How will you do that?  Social Media is a really effective medium for showcasing your work and building relationships with potential customers. Best of all, it's free. The only cost is a few moments of your time to take photos and upload them (with a few words) to the social media platform of your choice. Don't forget to ask for your customers permission before posting their photos online.

Just starting out on Social Media? Experiment with several different platforms to find the ones that give you the best response rates and don't forget to tag people and use hashtags to maximise the number of people who see your posts.

For best results from social media, it's important to post regularly. And therin lies the challenge for busy landscaping professionals.  It's not necessarily a problem to find 5 minutes to upload a post, but deciding what to post is sometimes really difficult.  Especially as we all work in an industry where business owners are naturally modest and don't feel comfortable 'showing off'. However, better marketing is going to be a key survival tactic while the market is depressed and as social media costs nothing but your time, its a good idea to get into the habit of sharing posts on a weekly basis.

For anyone who is ‘stuck’ thinking of things to post about, Anna and Angela from the Arbour Landscape Solution’s team have put together a list of suggestions. Enough ideas in fact, to last you a whole year. Don't be afraid to use ideas more than once.  We've deliberately not tried to put words in your mouth, instead we've given you some inspiration for pictures and videos - you know your work better than anyone - you'll easily be able to write a little bit of text.  If you're struggling, email the team and we'll put you in touch with the girls who will be pleased to share more tips.

Click here to download our social media post ideas for landscapers and garden designers.  And if you find the list useful - please share a link to this page with your industry colleagues.