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Promoting Your Business: How To Raise Your Profile In The Marketplace

03/05/2024 - Services

Even the best garden designers and landscapers need to promote their businesses. Promoting is not simply advertising, it’s about raising awareness of the style and the standard of your work and ensuring that when a householder is ready to revamp their garden, your business is their first choice for garden design and landscaping services.

In marketing terms that means having your social media profile mentioned, generating authoritative backlinks to your website and developing relationships with respected industry professionals who can recommend your work to prospective clients.

The team at Arbour Landscape Solutions are not just working for Richard when it comes to marketing and promotion. We’re here to work for you too…..and it won’t cost you a penny!

Showcase Your Work As A Case Study On The Arbour Landscape Solutions Website

Arbour Landscape Solutions website is more than an online shop. Our pages are carefully optimised to rank well on the search engines which means that people often visit our site in search of landscape inspiration.

Where better to showcase your case studies than our website? Your work will be seen amongst beautiful gardens of all shapes, sizes, styles and budgets.

Creating a case study with Arbour Landscape Solutions couldn’t be simpler - we do all the work for you! All we ask is that you send us 5-10 of your favourite project photos. There’s a short questionnaire to complete (so that Angela can write a glowing description of the project) and you may also submit a video. 

There is no cost to creating a case study, all we ask is that you have sourced at least one of the components from Arbour Landscape Solutions.

Your business will be clearly credited for the work and of course, we’ll link to your website or social media profile (whichever you prefer). In addition, Anna will share your work across Arbour Landscape Solutions’ social media platforms with tags and links to get you noticed.

Take a look at our case study page to see how your industry colleagues have showcased their projects.

 

private landscaped garden with swimming pool

Use our case studies to showcase your creativity and build backlinks to your website 

Engage With Arbour Landscape Solutions To Power Up Your Social Media

You’ve probably spotted that Richard and the Arbour Landscape Solutions team are pretty active across Facebook, Instagram, Linkedin and TicToc. That’s because we love engaging with landscapers, garden designers, other suppliers and landscape industry influencers.

We all of us, love working in this industry and we want to celebrate the achievements of each and every one of you. We also want you to know that we’re here to support you when things aren’t going to plan.

When you tag Arbour Landscape Solutions in your own social media posts you can be sure of a ‘like’, a comment and a share. And it’s that kind of engagement that triggers the algorithms to show your post to even more people.

Likewise, we’ll share your case studies via our social media and tag your business in our posts to try to get your work seen by more people.

Here are our social media handles - if you haven’t already done so, please follow our pages and we’ll follow you right back in return.

Facebook:  https://www.facebook.com/ArbourLandSol/

Linkedin: https://www.linkedin.com/company/arbour-landscape-solutions

Instagram: https://www.instagram.com/arbourlandsol/

YouTube: https://www.youtube.com/channel/UCpOliBhNWcJlQmOFC0o8-4g
 

Search Engine Optimisation - Backlinks and Guest Blogs

If you want your business to rank well in the search engine results, it’s wise to have a backlink building strategy in place. 

What is a backlink? It’s a link from someone else’s website to yours. Now, in Google’s eyes some backlinks aren’t great. If they’re from spammy or irrelevant websites, they could harm your search engine optimisation. If, on the other hand they are from a well run, authoritative website and they are relevant to your business, backlinks are awesome.

Arbour Landscape Solutions’ website has an excellent authority score and we’re very happy to collaborate with you to build backlinks. That could be by creating a case study on our website (see above), contributing to one of our articles or being a guest blogger on our site.

Talk to Anna or Angela if you would like to include Arbour Landscape Solutions in your backlink building strategy.

 

attendees at a landscaping and garden design networking event in Exeter

Richard Bickler, James Steel-Sargent and Alan Sargent at the Million Dollar Gardens networking event

Nothing beats meeting and greeting people in real life when it comes to raising your profile within an industry
 

Networking Opportunities

People buy from people and in an industry where homeowners put a great deal of trust in their landscapers and garden designers, word of mouth recommendation is a very powerful marketing tool.

So how can Arbour Landscape Solutions help you get recommended?  Well, garden designers will always need landscapers to bring their work to life, and landscapers will always need garden designers to give their work that certain ‘je-ne-sais-quoi’ that leads to spectacular results. 

Between us, Richard, Lee-Ann, Anna and the rest of our team love bringing people together at events. It’s amazing at how often a chance meeting on a trade show stand, at a yard open day or at a cluster group meet-up can lead to powerful working relationships.

If you are struggling to find a consultant, a designer or a landscaper to collaborate with, we’re more than happy to introduce you to our contacts in the hope that you find the right person for your project.

Why not take a look at our events page to see if we’ll be in your area at any time? Or better still, let us help you arrange your own event.

Click on the link to learn more about Arbour Landscape Solutions events. 

At Arbour Landscape Solutions we do so much more than sell stuff and process orders, we consider ourselves part of a wonderful community. We want to help support our community by promoting the work that garden designers and landscapers are doing every day of the week. If we can help you, we will. Please get in touch if you would like to showcase your work via our website and social media.

 


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