Landscaping often involves a mixture of different garden surfaces. Arbour Landscape Solutions Lt...
Artificial grass and decking are the go-to landscaping materials for the modern garden. Arbo...
Every outdoor space has three dimensions. Arbour Landscape Solutions offers an extensive range of ...
Introducing our comprehensive range of soft landscaping surfaces for industry professionals. Every...
Holding it all together is our range of top quality screws and fixings. Take a good look at the pr...
We've compiled a comprehensive catalogue of landscaping Tools and Equipment for you to buy or ...
At Arbour Landscape Solutions we know how important drainage is to the success of any landscaping ...
We offer an extensive range of trees and hedge options for each and every garden brief. Howe...
With over 34 types of seeds available from Arbour Landscape Solutions, we hope to have a good opti...
Pots can enhance a garden or commercial landscape hugely, improving a sense of arrival for any sch...
Arbour Landscape Solutions are proud to present this range of stunningly beautiful planters in all...
High-quality light fittings designed and manufactured in the UK. Stylish, durable and with a 10 ye...
21/12/2021 - Case Studies and Inspiration
It’s January, the start of a new year and many of us will be making plans for the next 12 months. What will your business look like in December 2022? How will you be feeling physically AND mentally?
There’s a fine line in landscaping between winning enough work to keep the team busy and make a profit winning so much work that you put too much pressure on yourself. There’s also a risk that your business won’t attract enough clients and you’ll all be left twiddling your thumbs and watching the bank account empty itself. Although that certainly hasn’t been the case for the last couple of years.
Whatever stage your business is at, and whatever plans you have for the future, you will need to address the issue of marketing - even if you're not comfortable with it. Marketing is key if you want to build a strong, sustainable business, but please don't overthink it - it's not as complicated as some agencies would have you think it is.
The UK landscaping industry as a whole is pretty weak at marketing. And that’s probably one of the reasons that the British public tends to undervalue us and want to pay £10 an hour for our extensive skills sets - they see us as labourers. Grrrrrrr!
So how should you set about making a marketing plan for 2022 that will showcase your skills, attract the right clients and help make your business more profitable?
When Arbour Landscape Solutions was first conceived in Richard’s home office, it was a much smaller business than it is now. It was fuelled by enthusiasm and a desire to provide the high level of service and reliability that landscapers and garden designers need in order to run their businesses well.
The business has grown mainly through word of mouth, with a little bit of paid advertising here and there. And the main channel for word of mouth has been social media.
Social media is surprisingly effective at spreading the world about your landscaping skills but you do have to stick at it, and you do need to be sociable. The platforms are sneaky. You can have thousands of followers for your profile, but if you are not interacting and engaging people, the platforms won’t show your post to anyone. The more you interact with others, the more people will see your posts.
Arbour Landscape Solutions aim to help all of our customers to reach more people via social media by tagging them in posts, commenting on their posts and generally having an online conversation.
So get in touch today - tell us about your Facebook Page/Instagram Account/Linkedin Profile and we’ll mention you whenever we can.
Tag us in images of your work or in your posts or use the hashtag #landscapeindustryspecialists -we’ll interact with the post to help it get more traction.
Email or WhatsApp us with work in progress videos, pictures etc - we’ll upload them and tag you in our posts
Talk to Anna about having your work featured in our Case Studies section - it’ll help you with backlinks and we’ll also post it to all of our social media platforms.
We’re not a marketing agency but we can offer lots of free advice and may also be able to put you in touch with people who CAN help you. Arbour Landscape Solutions is not just about landscaping materials - we’re here to support you at every stage of your business journey.
Talk to our team today
Protect yourself against rising materials costs Written by industry expert, Alan Sargent, this article explains the importance of choosing words carefully when writing your contracts....and there's a helpful example for you to use in your own paperwork.
5 ways for landscapers to make life easier for themselves. Tools for marketing, quoting and garden design that have the potential to save you hours of time and worry.